i³ International

Turn Shoppers into Buyers with Business Activity Monitoring (BAM)

From intelligent video solutions company i³ International comes the BAM (Business Activity Monitoring) platform, a powerful business intelligence add-on for i³ International's high-definition security (CCTV) cameras. BAM parses and analyzes video feed from the security cameras to provide more information on shopper activities.

Video is one of the most underutilized assets in a store (and is frequently only viewed to analyze criminal activity). Yet, video cameras capture powerful details on how many shoppers enter a store or department, how long they stay, where they go, what they look at, and whether or not they stop to read point-of-purchase displays.

BAM parses this video feed, analyzing the in-motion data and masking out static image elements, thereby identifying and capturing moving objects such as people. It presents results in a series of graphical charts, making it easy for users to discern behaviors, trends and patterns.

When used in conjunction with your POS data, store owners can also determine how many shoppers become buyers and how many abandoned the store without making a purchase. It also helps pinpoint reasons for abandonment—did a shopper browse but not stop in front of any displays? Did a sales person fail to approach them at some point? Did they wander from department to department quickly, perhaps not finding what they wanted?

Never before have store owners been able to obtain such valuable, actionable data without installing sophisticated traffic monitoring systems. With BAM, owners can enhance the value of their security cameras installations by scrutinizing and acting upon in-store challenges that may be impacting sales.

To learn more about BAM today, call (770) 491-0343.